The Project

For over 40 years, Midwest Sound has been the leading DJ Entertainment organization in Minnesota. With their expansion into additional state markets opening offices in Wisconsin and Indiana, Midwest hired me to build out their three new websites while ensuring a simultaneous go to market launch strategy. Previously, the company did not have any control over their websites. Now Midwest Sound maintains their various websites ensuring up-to-date information for their large client base.



A Multi-Site Strategy

Midwest Sound is unmatched when it comes to the amount of events they provide entertainment for on a weekly basis. With their three offices in Minnesota, Wisconsin and Indiana it was important that their websites were able to gain search engine traction while funneling potential clients to the correct domain.